The best way to get more customers is to tell who you are and advertise yourself, but ads, flyers, banners, etc. can be a costly and time consuming affair.
Profile appliances are helping to support the store idendity and gives a professional look. With the store's logo or name on both paper bags, hang tags, labels, etc. you tell the receiver, and all who see your product, who you are.
There is little cost in terms of cliches, the first time you have made a publication, then it is pure replenishment and the products do not cost much extra compared to the publicity you get out of it.